Sweat Shed

Nobody Ever Drowned In Sweat

Sweat Shed becomes Guerrilla Movement.

For those new to me and my career as a PT, I set up in business as Sweat Shed, you can take a look around our website here. This post touches on a few reasons behind why I felt the need to re-brand into what you see here... Guerrilla Movement.

Some of you may be wondering why the change of name and re-branding of the training business? Some of you maybe couldn't care less? Either way I feel the need to provide a little bit of reasoning for the decision.

I love Sweat Shed, it's been my baby for nearly 5 years, I love the Pig and his logo. I also love the name but as a reflection of my attitudes and methods towards the multifaceted fitness industry today, I felt it had started to become somewhat one dimensional, only addressing one factor in a huge spectrum of activity and movement.

A lot can change in 5 years. That's a shed load (haha see what I did there!) of training sessions! Circuit classes, PT classes and my own individual training and associated progress. I started as a very traditional PT, your typical strength and conditioning type workouts. Since then I've worked online with the Ido Portal Method, I've completed my 200hr Yoga Teacher Training course attended a Yin Yoga immersion and become much more interested in flexibility/mobility, I've spent a whole year studying handstands on a daily basis (#365daysofhandstands), introduced many basic gymnastic skills into much of what I train and teach, I've completed Level 1 Animal Flow and Movnat Certifications. After this past 12 months in particular I feel like a completely different coach and student to the one that started the year. So you can start to see how I began to feel like Sweat Shed just didn't give justice to the content and the variety of the training that I deliver. I've made changes throughout my time at Sweat Shed, days and times of sessions. Played with the content of sessions continuously. I want to be surrounded by things that always feel fresh and new!

Change is the only constant we can guarantee in our lives! We should embrace it and roll with it!

GUERRILLA MOVEMENT feels like where I'm at these days as a coach and where I see my instruction of others heading in the future. Even just today after changing my social media logos I already feel a new permission to explore and play with new topics that Sweat Shed just wasn't allowing me, I felt that I had an old identity to fulfill. Where as now the canvas is blank and Guerrilla Movement can evolve into whatever it wants to. Sweat Shed was how I saw the world of training and fitness 6 years ago! GUERRILLA MOVEMENT is how I see that world today.

For existing clients this won't change anything for you really, maybe you'll just see a few more gorillas than pigs? The training will remain largely the same content with lots of new additions thrown into the mix, but will always be of the high quality you've come to expect. 
What the re-brand will hopefully achieve is to provide a better account of what we provide in terms of coaching to new clients stumbling across us for the first time. So they can feel more informed about what it is we do before actual participation.

For me this Identity crisis has been going on for probably a few years. To the point where I've considered other career options. Recently I started to feel detached more than ever from the business I created 4.5 years ago. I've evolved and the training and coaching I provide to my clients in the gym and online had evolved. After Realising this is the only thing on the planet that will ever have 100% of my attention and passion meant that I needed to find a way to fall back in love with the process. So with a new name, a new brand, comes a new challenge! 
I hope that all the Shed faithfuls are as excited as I am about what possibilities this means for the future of their training. The Sweat Shed as an entity is going nowhere, however Sweat Shed now will simply be the name of the room we operate out of, it's the venue. Myself and 3 other PT's (from November) will conduct our sessions from Sweat Shed the location. But we will each be training clients under our own individual brands, for which I have chosen GUERRILLA MOVEMENT, that will be my ethos and my methodology. Think of it as Virgin Active is the venue.... Body Pump is the method... If you will. Hope that makes sense to you all.

As I write this post we're down 12 likes on the Facebook page already in a matter of hours. I don't quite understand why this would be the case when currently all that's changed is a logo and a name but it's OK I expect there will be some that just can't get behind the new name and brand. I truly hope that as many of you guys as possible will stick around and continue to participate in or at least follow from a far this health and fitness journey that we've been on together for so long already. I'd love to hear your opinions good and bad about the whole situation, any questions or concerns I'll be more than happy to address just drop me a message.

 And for all those already dropping nice comments and words of support for the change I want to personally thank you from the bottom of my heart. This has not been an easy decision to make nor has it been one I've made lightly. It could be career suicide to play with a brand that I've been building for the best part of 5 years but I guess time will tell. You have to do what you have to do. Thanks for your support along the way regardless of the outcome.